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Pay-Per-Click Advertising Management Services
Pay-per-click bid (PPC) advertising involves paying each time a user clicks on your link. This is different from normal search engine results in that your web site does not have to be optimized, but you pay for each user clicking your link as opposed to each click being free as in normal search results. The advantage is that you can pay for top placement, rather than leaving your ranking to the mercy of a search engine's proprietary ranking algorithm. Two such programs are described below.
Overture, formerly GoTo until October 2001, is a paid placement search engine. This means that you can pay to get top placement for the search terms you want.
Overture is also a paid listings distribution network that provides its listings to many other search engines. Overture itself estimates that more than 90 percent of users see its links at their partner search engines instead of at the Overture site.
Google has developed their own pay-per-click program called Google AdWords. The AdWords program allows listings to appear in boxes that run along the right-hand side of Google's results page. These are sold on a self-serve basis, which means you can get started almost immediately, as long as you have a credit card.
Rank is determined by a combination of PPC and clickthrough rate. If an ad is irrelevant to users, they won't click on it and it will move down the page. Your relevant ads will rise, at no extra cost to you.
Additional pay-per-click search engines include MSN.com, FindWhat.com, Kanoodle.com and more.
Pay Per Click Bid Advertising & Management. Inteliture specializes in professional management of both Overture and Google Adwords accounts as well as other bid ranked search engines. With our service your pay per click campaign will be professionally created and managed to optimize your return on investment. We research your top keywords finding words that your competition has missed. The goal of our program is driving the most targeted traffic to your website at the lowest possible cost per click. We can work within any sized monthly budget.
Positioned1 is an authorized Overture management firm and has been specially trained to optimize pay per click campaigns for the highest possible return on investment. Your website will attain instant exposure on all the major search engines including: Google, Yahoo, MSN, AOL, Ask Jeeves, AltaVista, Netscape, InfoSpace, CNet, and more.
Our professional pay-per-click campaigns allow you to target customers at the moment they are searching for your products and services. You only pay when people looking for your unique products and services actually click through to your website, it's the most cost-effective way to bring customers to your business and improve your return on investment.
Pricing for our professional pay per click management is a monthly management fee plus the advertising budget that you the client set.
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