Pay Per Click Advertising and Marketing
Pay-per-click bid (PPC) advertising, also known as Sponsored Search Advertising, involves paying each time a user clicks on your sponsored link above or to the right of the natural search results in algorithm driven search engines such as Google or Yahoo. This is different from normal search engine results in that your web site does not have to be optimized, but you pay for each user clicking your link as opposed to each click being free as in normal search results. The advantage is that you can pay for top placement, rather than leaving your ranking to the mercy of a search engineâ€™s proprietary ranking algorithm.
We specialize in strategic management of both Google Adwords and Yahoo Search Marketing accounts as well as other bid ranked search engines. With our service your pay per click campaign will be professionally created and managed to optimize your return on investment and ensure your message reaches the largest audience possible. We research your top keywords finding words that your competition has missed. The goal of our program is driving the most targeted traffic to your website at the lowest possible cost per click.
Our PPC services include:
- Keyword Research
- Competitive Analysis
- Contextual Advertising
- Web Analytics
- Reporting/Key Performance Indicators (KPIs)
- Bid Management
The first step to launching any success search engine marketing campaign is to perform in depth keyword research in order to find the best possible keywords that potential customers are using to find your products and services. Keyword research, performed correctly, is imperative your success. Together we will select the right keywords that will convert website visitors into paying customers.
Keyword selection is a delicate and intensive process. Selecting the wrong keywords can mean disaster for your online marketing campaign and thousands of dollars wasted. We use a variety of sources including website copy, search engine tools, and competitive analysis, to ensure that we identify the exact keywords to best support your search engine marketing initiatives.
Only a fool would go into battle without first assessing the strengths and weaknesses of his opponent — and having ascertained exactly what he’ll need to compete. The same holds true in world of search engine marketing. Everything you do has to be considered within the scope of competition. Do you know how many companies are competing for the same website traffic you desire? Do you know which of your competitors are targeting your desired keywords? Are you competitor doing things you should be doing or are they missing opportunities on which you can capitalize? Our pay per click marketing services include an in-depth analysis of the competitive landscape of your online marketplace to ensure the strategies we develop will help you achieve your strategic objectives.
Contextual advertising involves placing ads that appear within a destination website rather the on search engine results pages. The key to using contextual advertising effectively to support your PPC marketing campaign is to make sure you deliver the right message on the right websites and that you don’t advertise your ads on websites that aren’t going to generate quality traffic for your website. Our team of PPC experts will set up and manage your contextual advertising so that you are targeting only quality website traffic on highly relevant websites.
Accurate information is the key to optimizing the performance of your pay per click marketing campaign as well as increasing your website’s ability to convert website traffic into customers — web analytics provides us this information. We will closely monitor your website analytics and make appropriate changes to your pay per click marketing campaign where necessary to ensure the highest level of performance possible. We will also provide you with valuable information about your website that will help you optimize your website to increase your on-site conversion.
We will provide you monthly reports which will include a detailed review of your website’s key performance indicators. This will help you accurately and quickly evaluate the success of your pay per click marketing campaign.
We will provide you with general reporting that will provide valuable insight into keywords, ad text massages, ad groups, campaigns as well as a variety of other important performance metrics.
As keywords are tested and web analytics are reviewed bid levels will be modified to ensure that your pay per click marketing campaign is always optimized to provide you maximum profitability. We’ll ensure that we’re not overspending on any one keyword or group of keywords, that bid amounts are increased to stay up with the competition, and that all new opportunities for keyword initiatives are identified and promptly evaluated.