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SEO Case Study: University of Phoenix
University of Phoenix is the nation’s largest private university, specializing in the education of working adults by offering a large selection of career oriented degree programs. University of Phoenix supports over 120 campuses and learning centers in the United States, Puerto Rico, Canada and via the Internet.
During the late 1990s the University of Phoenix, along with a myriad of adult education institutions, recognized the tremendous potential the Internet offered as a medium for attracting and enrolling new students. Since then thousands of vocational, adult and career education colleges and schools including the University of Phoenix have launched online educational sites to market their programs to would-be students. Today adult education is one of the most competitive market spaces on the Internet.
When we were first contracted to market for the University of Phoenix, the school had already established a substantial web presence. Notwithstanding, our consultants were able to identify niche education markets on the Internet that the University of Phoenix had not yet fully tapped. While the school had high rankings for keywords such as "University of Phoenix" and "University of Phoenix Online" there were still a large number of less popular but much more targeted keywords such as "University of Phoenix Nursing", "University of Phoenix San Diego", etcetera that still presented great search engine marketing opportunity.
To take advantage of this opportunity our team created a special website strategically designed and optimized to target these less popular but highly targeted and relevant keywords on spider-based engines like Google. By applying proven Internet marketing techniques and closely adhering to optimization criteria we were able to achieve top 10 rankings for many of the keywords we targeted, whereby provide the University of Phoenix not only with more targeted leads but an additional avenue for ensuring its online dominance in the education market.
We consistently achieve top 10 rankings on the major search engines for our clients. And we help our clients establish or expand their presence (website) in the major search engines & directories. Once you achieve top rankings, we'll make sure you stay there - so that your prospective customers can find you and your website.
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