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SEO Case Study: Quick Payday
Every month hundreds of thousands of people flock to the Internet in search of financial solutions, and the number continues to grow. QuickPayday, the online counterpart of a national payday loan and check cashing company, was established to capitalize on this growth. After realizing one of the best ways to promote their product was via the Internet, they decided to get serious about online promotion.
QuickPayday had one goal: to dominate the search engines for a chosen set of keywords, with particular interest in high rankings for the search term "Payday Loan". It was one of those tough assignments which we loved to do, as the keyword "Payday Loan" is one of the most competitive keywords nationwide!
With many dynamic pages on the site, it was one of those sweat it out websites, where you have to get our hands really dirty with code. Much of the work was to move important pages buried inside the site, closer to the root. Next concern for us was management decision not to make too many changes in the body of page. In fact, home page optimization depends much on inbound links rather then text on the page itself.
After four months on the job, Quick Payday was able to get top ranking for their site in major search engines. Their site traffic increased by more than 200% & their web-based sales witnessed a rise of 65% with almost 50% their traffic coming from search engines (Google optimization being the highest traffic generator). Currently, Quick Payday shows up in the top 1 to 6 listings on most major search engines including Google, AltaVista and Yahoo! when a search is performed on the popular term "Payday Loan".
We consistently achieve top 10 rankings on the major search engines for our clients. And we help our clients establish or expand their presence (website) in the major search engines & directories. Once you achieve top rankings, we'll make sure you stay there - so that your prospective customers can find you and your website.
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