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SEO Case Study: CareerAdvantage.org
CareerAdvantage.org, is a premier Internet education portal offering information on continuing education, adult education, and online degree programs. CareerAdvantage is also a major source of leads for well know educational institutions such as DeVry University, American Intercontinental University, California Culinary Academy, Pioneer Pacific and many other adult and continuing education schools.
In an very competitive online space CareerAdvantage's strategy for obtaining top search engine listings in targeted search categories was to purchase keyword placement on popular pay-per-click search engines such as Overture (formerly Goto.com), Findwhat and Google AdWords (Note: search results for these pay-per-click search engines show up on a number of other Internet directies including Yahoo!, AOL and Excite). Unfortunately, due to poor keyword research and inexperience in pay-per-click placement and optimization the company was experiencing a lower than desirable ROI in its online marketing investment.
Inteliture was hired by CareerAdvantage to strategically manage the companies pay-per-click marketing campaign. Within a short time our team was able to identify over 500 low cost yet targeted keywords that the education portal had neglected to include in its pay-per-click campaign. By purchasing additional keywords and through proper site optimization we were able to help CareerAdvantage increase its visitor-to-customer conversion rate 10% and its online marketing ROI by nearly 25%.
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